Marketing Services That Make a Difference
Global experience. Local insight. Real results in community marketing and local business marketing through effective digital marketing strategies.
About Caltag Marketing Associates
Community is our focus
Our mission is simple: to help local businesses grow through effective community marketing that truly works. We combine global expertise with a deep understanding of our community, implementing digital marketing strategies that deliver real results that matter.
Your success is at the heart of everything we do—because when you thrive through local business marketing, so does our community.
Tailored services to fit your unique business needs
Our fractional leadership services in marketing, communications, and product development will help amplify your community marketing efforts. We provide a comprehensive approach to brand building and digital marketing strategies, creating a tailored digital roadmap for your business. With effective project management, we guide you through the complexities of change management for teams and businesses alike. Our go-to-market planning and execution focuses on local business marketing, ensuring you engage effectively with your audience. We specialize in content creation designed for connection conversion optimization, and conduct thorough product portfolio analysis to deliver standout results. Our practical business consulting, media and press management, and email automation for efficiency and engagement help streamline your operations. Plus, we offer many more custom solutions—built just for you. No matter where you’re starting or where you want to go, we have the expertise in community marketing and digital marketing strategies to help your business thrive.
Leadership Rooted in Global Expertise and Local Commitment
At Caltag Marketing Associates, our story begins with Chera Gibb—a leader who combines global experience with local insight and a strong commitment to delivering real results. With over 20 years of experience in community marketing, Chera has worked alongside both global brands and local businesses, understanding the importance of aligning big-picture strategies with the specific needs of our community.
Chera’s career encompasses power sports, outdoor gear, technology, and more—assisting well-known brands like Can-Am, EZ-GO, and Bell Helicopter in growing and adapting their digital marketing strategies. What genuinely distinguishes her is her passion for giving back: as an Adjunct Professor at Boise State and a dedicated volunteer, she constantly seeks ways to share her knowledge and enhance the community she loves.
Building strong teams, challenging the status quo, and prioritizing people are core values of Chera’s approach. Whether she’s guiding a local business marketing initiative or mentoring the next generation, her focus is on making a meaningful difference and creating lasting impact in our local community.
Outside of work, Chera enjoys life with her husband, exploring Idaho’s beautiful landscapes and spending quality time with family and friends, both near and far.
Visit Chera's LinkedIn: www.linkedin.com/in/cheragibb
